Start a Delivery Content Business

By combining the income from delivery app work with the scalability of social media, you can build a hybrid business that pays you multiple ways.

Delivery Motion

Consider Public Persona & Content Angle

Before you create your first post, it’s worth investing time in defining how you want to be perceived online and what type of audience you want to attract. The stronger your focus here, the easier it will be to develop content ideas and connect with your audience.

This stage also involves understanding privacy boundaries. Decide upfront how much of your personal life you’re willing to share and stick to those limits.

Gear Up With Delivery Essentials

Your delivery business itself is the foundation for your content, so a priority is ensuring you have everything needed to operate effectively as a driver. Having the right delivery tools will lead to a smooth delivery process, making it easier to film.

Stock up on essential gear like an insulated food delivery bag, cup holders, weather-appropriate clothing, and organizers to keep your vehicle clean.

While this may seem like a small step, it influences the quality of your content and will have a major impact on your brand in the long run.

Over 600,000 people work for Instacart as ‘shoppers’, who pick up items from stores and deliver them to customers.

Food & Package
Delivery Essentials

Equipping your vehicle with the right delivery gear will make your job easier and help you earn more!

According to DoorDash, the most ordered item is French fries! DoorDash has delivered over 600 million orders of fries since 2013.

Get Content Creation Tools

It’s time to gather the tools you’ll need for filming, editing, and posting content. At a minimum, a modern smartphone with a good camera can handle most shooting needs, but upgrading with accessories can drastically improve quality.

A dashboard mount allows for safe, stable footage while driving, while small clip-on mics can boost audio clarity when speaking in noisy environments.

The goal is to create a setup that lets you capture content without disrupting your workflow as a driver, so you’re still earning while recording!

Elevate Your Content

Establish a consistent posting schedule and build an engaged audience. But the key to standing out online isn’t just about frequency, it’s about quality & creativity.

Experiment with different formats: short-form videos for TikTok and Instagram Reels, longer narrative edits for YouTube, or posting in communities on apps like Facebook or Reddit.

Once you start posting, pay attention to how well your content performs to see which topics, times, and styles do the best. Then combine those findings with feedback from your followers to refine your content strategy accordingly.

There are “Full-Service” and “In-Store” shoppers. Some shoppers never drive; they just bag and stage orders in-store.

Uber Eats generated $13.7 billion in revenue in 2024, a 13.2% year-on-year increase.

Monetize & Grow Capital

Now, new income opportunities will present themselves. Like revenue from video views across platforms or sponsorship deals with brands. As revenue grows, consider reinvesting back into the business by upgrading equipment, boosting posts for visibility, or funding new creative projects.

The ultimate goal is to transition from a side hustle into a scalable business where your delivery work fuels content creation, and your content brings in multiple streams of income.